New Sponsored Athlete – Tamryn Van Selm

  1. New Sponsored Athlete – Kayla van der Merwe

    Solo Sports Brands Ltd distributor for arena UK are excited to announce a new 3 year sponsorship contract with Kayla van der Merwe . The 16 year old Winchester City Penguins swimmer has had a standout year in her first year racing  internationally for Great Britain.Read More >

  2. Mark Spitz Returns to arena in New Global Ambassador Role

    arena has announced the signing of American Olympic hero Mark Spitz as a brand ambassador, 46 years after he first collaborated with the company in the pioneering days of sports sponsorship. Spitz became an iconic figure at the 1972 Olympics in Munich, winning 7 gold medals, all in world record time, and helped to propel the efforts of entrepreneur Horst Dassler as he launched the arena brand in 1973.

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  3. Helvellyn Triathlon – Beau Smith

    Sunday 1st September saw one of the toughest triathlons in the UK – the TriHard events Helvellyn Triathlon. arena supported athlete Beau Smith was looking to improve on his 2nd place finish in 2018.
    @trihardevents @TriHardUK
    Read his story here –

    Read More >

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